How Benefit Cosmetics is home-growing its own influencers on Instagram

For Benefit, the Brow Search campaign served as a way to incubate up-and-coming influencers to create long-term relationships, while at the same time getting them to create free organic content and raise good ol’ brand awareness on social media.

Source: https://www.glossy.co/beauty/how-benefit-cosmetics-is-home-growing-its-own-influencers-on-instagram