Behind Conagra's $10.9B Deal For Pinnacle Foods: Why The Frozen Food Aisle Is Suddenly So Hot

With consumers’ growing taste for fresh and healthy food, major packaged food giants have seen their growth slow and their businesses disrupted by upstarts that consumers consider as more authentic.

Source: https://www.forbes.com/sites/andriacheng/2018/06/28/behind-conagras-11-bln-deal-for-pinnacle-foods-why-the-frozen-food-aisle-is-suddenly-so-hot/#387290f83a4d