Bain to acquire Varsity Brands, a top maker of cheerleader uniforms and school spirit items, for roughly $2.5 billion

Varsity Brands' foothold in the school spirits industry includes everything from the sale of cheerleading uniforms and class rings to services like cheerleading camps and helping schools improve their school pride.

Source: https://www.cnbc.com/2018/06/19/bain-nears-2-point-5-billion-deal-for-cheer-uniform-leader-varsity-brands.html