Millennials Say They Care About Sustainability. So, Why Don't They Shop This Way?

The gap between millennials’ stated interest in sustainability and their actual purchasing patterns is not due to lack of conviction but product availability and lack of clear marketing

Source: https://www.businessoffashion.com/articles/opinion/op-ed-millennials-say-they-care-about-sustainability-so-why-dont-they-dont-shop-this-way