How brands are using editorial content to take the stigma out of beauty procedures

When pharmaceutical company Allergan, the maker of Botox and Juvederm, decided to launch its editorial content arm, TheSpotlyte.com, in mid-September, the goal was to create a halo effect for readers interested in learning more about cosmetic beauty procedures and the medical aesthetics industry at large.

Source: https://www.glossy.co/beauty/how-brands-are-using-editorial-content-to-take-the-stigma-out-of-beauty-procedures