Ulta continues to grow men’s grooming business with direct-to-consumer brand Oars and Alps

Following a $1.3 million seed funding round from Breakout Capital and Levy Family Partners in June 2017, the e-commerce brand, known for its masculine charcoal soaps, natural deodorants and face and eye creams, is testing physical retail and experiences to increase its customer base.

Source: https://www.glossy.co/beauty/ulta-continues-to-grow-mens-grooming-business-with-direct-to-consumer-brand-oars-alps