Amazon ramps up push for companies to develop exclusive brands for its platform

The reasoning, according to anonymous sources familiar with the company’s strategy who spoke to the Journal, is that Amazon found creating brands on its own was too time-intensive and costly. With that work being outsourced, Amazon aims to put more resources into its own private-label brands, the sources said.     

Target hints at larger wellness ambitions

Wellness continues to expand and reach a more mainstream audience, and Target is the latest multi-brand retailer to incorporate more beauty-centric wellness into its stores.

Coca-Cola VEB Set to ‘Sharpen Focus’ on Incubation in 2019

Changes are afoot at The Coca-Cola Company’s Venturing and Emerging Brands (VEB) unit, with an internal memorandum detailing structural changes set to take effect in the new year, including staff reductions and a shifting of select brands into the broader Coke system.

Forevermark to Launch E-Commerce in Q4

Las Vegas–Omnichannel and female self-purchasers will be the focal points of Forevermark’s marketing strategy this year, the De Beers-owned diamond jewelry brand announced.