Are You Ready for the Nanoinfluencers?

That is the term (“nanos” for short) used by companies to describe people who have as few as 1,000 followers and are willing to advertise products on social media.

Very Good Light wants to destigmatize male beauty with its first product

Very Good Light, which has grown 200 percent year-over-year to over 1.7 million impressions a month across it website and social channels, sees the limited sale as an opportunity to not only test its own brand equity but also as a proof of concept for the genderless beauty category.