Athleisure Make-Up is Mostly Marketing

Drugstore makeup giant Maybelline partnered with sports brand Puma last week to release a limited-edition makeup line it bills as“high-performance makeup with a bold athleisure edge.”

Even Avon has a millennials strategy

The international arm of Avon, Avon Products, Inc. continues to go after a millennial customer. After launching a personalized app in October 2018 for its 6 million representatives to better serve consumers digitally, this month, the beauty company is tackling ease and speed by partnering with on-demand delivery service Rappi.

Asian beauty gets it own dedicated conference with Blushcon

Blushcon, which debuted last January as a two-day conference within the Asian American Expo in Pomona, California, is coming back on Jan. 18 and 19 with a refocus on Asian beauty, in response to visitor feedback and opportunities for growth.

Men’s shaving brand Bevel expands to skin care

Fresh off its December 2018 acquisition by Procter & Gamble, Walker & Co.’s shaving brand Bevel launched into skin care this week in hopes of becoming the choice personal-care brand for men of color.

L’Oréal Launches VC Fund

BOLD Business Opportunities for L’Oréal Development will take minority stakes in promising start-ups.