Nordstrom wants brands to embrace the ‘size spectrum’

Share this Post

Nordstrom’s “a-ha” moment came in 2016, when the newly launched denim brand Good American (co-founded by Khloé Kardashian) came to the table. The brand’s CEO, Emma Grede, said it would only sell its collections to Nordstrom if the retailer would pick up every size included in the range, from 00 to 24.

Source: https://digiday.com/marketing/nordstrom-wants-brands-embrace-size-spectrum/

PREVIOUSGO BACK TO NEWSNEXT