Study: More than half of consumers have purchased through social media

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About 55% of consumers have made purchases via social media channels like Facebook, Instagram and Pinterest, although 60% have never purchased a product promoted by a social influencer or celebrity, according to the 2018 Consumer Expectations Report from Avionos.

Source: https://www.retaildive.com/news/study-more-than-half-of-consumers-have-purchased-through-social-media/522012/

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