Both the art & the science, led by someone who’s done it.
After raising money and deploying capital from her first $32 million fund, Campfire Capital, Brooke Harley realized that Ivy League students were being specifically groomed and taught to raise money for their ideas. This training should be available to anyone who wants to learn, at an accessible price.
Fundraising 101 is a 6-class course that takes students through both strategy and deal mechanics for raising capital for your startup.
Intro to the basics
- Purpose of the Course
- Professor Introduction
- Key Resources
- The Cap Table
- The Players
- The Sequencing
- The Basics: Convertible Debt, SAFE, Equity, Venture Debt, Traditional Debt
Alternatives to traditional fundraising
- Quick Refresh: Session 1
- Business Grants
- Product Crowdfunding
- Pre Order Campaigns
- Equity Crowdfunding
- Hitting The Fundraising Trail: Some Golden Rules
- Pitch Process & Materials
Seed stage fundraising
- Quick Refresh: Session 2
- Convertible Debt: Key Terms & Conversion Mechanics
- SAFEs: Key Terms
- Advantages vs. Disadvantages: Equity, Convertible Debt, SAFEs
- Pre-Closing: Legal Diligence & The Data Room
Series a stage fundraising
- Quick Refresh: Session 3
- Stock Option Pools
- Convertible Preferred Shares: Key Terms – Economics
- Convertible Preffered Shares: Key Terms – Control
- Venture Debt: Key Terms
Selecting investors & negotiation tactics
- How VC Firms Work
- Strategic Investors: Corporate Venture Capital (CVC)
- Strategic Investors: Industry Angels
- Negotiation Tactics
- Selecting Investors
Managing investor relationships & the exit
- Now You’re a Money Manager
- Investor Relations: Best Practices
- The Exit: Acquisitions & IPO
Might miss a class? Need a refresher?
Come back any time.
Once you are registered for a course, you can come back as many times as you like. Just check the calendar and hop back on with us, whether in person or by video conference.
Check out our class calendar for current course offerings and dates.