Fundraising 101

Attend in person or by video conference.

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New York:

May 4 & 5, 2019 – 10-3pm ET

May 25 & 26, 2019 – 10-3pm ET

June 2 & 3, 2019 – 10-3pm ET

Fundraising 101

Both the art & the science, led by someone who’s done it.

After raising money and deploying capital from her first $32 million fund, Campfire Capital, Brooke Harley realized that Ivy League students were being specifically groomed and taught to raise money for their ideas. This training should be available to anyone who wants to learn, at an accessible price.

Fundraising 101 is a 6-class course that takes students through both strategy and deal mechanics for raising capital for your startup.

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Session 1

Intro to the basics

  • Purpose of the Course
  • Professor Introduction
  • Key Resources
  • The Cap Table
  • The Players
  • The Sequencing
  • The Basics: Convertible Debt, SAFE, Equity, Venture Debt, Traditional Debt

Session 2

Alternatives to traditional fundraising

  • Quick Refresh: Session 1
  • Business Grants
  • Product Crowdfunding
  • Pre Order Campaigns
  • Equity Crowdfunding
  • Hitting The Fundraising Trail: Some Golden Rules
  • Pitch Process & Materials

Session 3

Seed stage fundraising

  • Quick Refresh: Session 2
  • Convertible Debt: Key Terms & Conversion Mechanics
  • SAFEs: Key Terms
  • Advantages vs. Disadvantages: Equity, Convertible Debt, SAFEs
  • Pre-Closing: Legal Diligence & The Data Room

Session 4

Series a stage fundraising

  • Quick Refresh: Session 3
  • Stock Option Pools
  • Convertible Preferred Shares: Key Terms – Economics
  • Convertible Preffered Shares: Key Terms – Control
  • Venture Debt: Key Terms

Session 5

Selecting investors & negotiation tactics

  • How VC Firms Work
  • Strategic Investors: Corporate Venture Capital (CVC)
  • Strategic Investors: Industry Angels
  • Negotiation Tactics
  • Selecting Investors

Session 6

Managing investor relationships & the exit

  • Now You’re a Money Manager
  • Investor Relations: Best Practices
  • The Exit: Acquisitions & IPO

Might miss a class? Need a refresher?

Come back any time.

Once you are registered for a course, you can come back as many times as you like. Just check the calendar and hop back on with us, whether in person or by video conference.

Check out our class calendar for current course offerings and dates.